1977 BMW E23 7-series
Dear BMW’s 1970s advertising director,
I see what you’re trying to say with the 7-series thrusting purposely to the future, zipping past the greatest engineering feat of the previous century which is determinedly rooted to the ground. It doesn’t hurt that it’s French.
But the future is to the right, not the left. And it’s up, not down. Read some Lakoff for Pete’s sake.
And, unless they take time to parse the picture, all people will see is a German car in a French scene which is a little confusing.
On the other hand, excellent work with the colour choice and steel-wheel specification chosen for the hero car.